Most online readers will be familiar with those small boxes with logos of the so-called proponents of social power over the Internet found on different pages of a blog. These boxes are the key to effective interaction that can enable blogs to reach the masses. Why would blogs want to do that? Because this is where the blog’s potential audience exists and where the audience is, that is where success lies.
These social network widgets are driven by various platforms such as Facebook, Twitter, Google+, Stumble Upon, Linkedin, and Pinterest, among so many. These widgets when clicked connects the blog to the advantage of added exposure. Success at present is all about influence. When a blog is perceived as an influence by the reaction of the readers, more people will be paying attention to the blog thus further increasing readership.
How is influence determined by the action of readers in relation to social network buttons? Liking a page through Facebook is tantamount to some sort of approval. In the process, the information is shared within a reader’s circle of Facebook friends. Clicking the buttons of other social network platforms will also result to the same scenario – that of sharing information, in this case to blog pages or the blog itself, to a wider circle of friends.
Social networking platforms have been tried and tested in their capacity and ability to make a particular information viral by the sheer number of users. As the blog page is spread through the simple ripple principle of passing information, more possibilities are opened up for the blog. Blog owners therefore cannot afford to ignore the power that lies beneath these small buttons. They can serve as the critical link that encourages the much needed interaction that blogs need to be more visible to their desired audience.