Widgets have had their share of boosting online advertising and for WidgetBucks, the market leading ad network of retail and shopping widgets for online publishers, getting additional funding thanks to investing partners such as Draper Fisher Juvertson is certainly a big boost for expanding and putting where the money is.

DFJ has been known to invest wisely in companies that bring unique and disruptive technology. These investments for potential business undertaking that can change investments into fortunes is indeed something many would consider a gamble. But considering that WidgetBucks has initially had 100 million unique visitors and serves over 20,000 publishers, you have to wonder the things that can still occur for the coming years. And from all indications, WidgetBucks is not yet through and is in fact planning major moves that will further bolster its established popularity and strengthen its ecommerce platform in the process.

“The investment decision was simple,” said Bryant. “DFJ invests in companies that are bringing disruptive technology to major sectors of the Internet economy. We love what WidgetBucks has built around its ecommerce platform. While the recent growth has been phenomenal, what we invested in is the promise to truly transform performance-based advertising for publishers.”

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So if you see WidgetBucks CEO Matt Hullet flashing a wide smile these days, don’t be surprised. Things are looking up for WidgetBucks and with the new investments, they are bound to go places.

More online shopping with more customers who believe in WidgetBucks, you just got to expect better things ahead for this market leading ad network of retail and shopping widgets for online publishers.

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