Platforms such as Twitter and Facebook have taken the world by storm. Even people who do not usually spend a lot of time online find themselves doing so because of these platforms. Businesses have also realized the potential of these platforms, and software developers are capitalizing on this. As such, we get to see all these new platforms advertising themselves as the “Facebook of business” or the “Twitter of business.”
WorkLight is a company which develops various social networking software, much like other software companies out there. However, unlike the “Facebook of business” companies, WorkLight takes on a slightly difference approach. Instead of creating whole new platforms and selling them as the “[place popular social networking platform here] of business,” WorkLight is bringing their widgets to the existing popular platforms.
WorkLight specializes in business applications which can be used for online banking, travel management, and other basic collaboration tasks. The good thing is that the applications can be published in various platforms such as Facebook, iGoogle, iPhone (yep!), and blogs. To date, WorkLight is working in collaboration with 17 consumer channels. This means that anyone who uses a widget that WorkLight has created can publish it easily to those channels.
The main advantage of this idea is that businesses need not spend a lot of money on developing widgets for different platforms. They only have to invest on a single application and then simply publish to the relevant platforms wherein the business may already have an established presence.
For more information on WorkLight, visit their web site here.