Adding a touch of interactive activities as far as widgets is concerned is no longer surprising. We have seen widgets serve as gateways and mediums to aid people, particularly for those who want to get easier navigation when they make purchases online. Some widgets have been so far content with having widgets act as purely gateways but thanks to added features such as these widgets available at Widgetbucks, people who frequent the web and are pretty much aware of the various things that they can do online would surely be happy with this ease in making online transactions.

WidgetBucks is actually focusing on local and travel ads, something desirable and common for people who use the web as a source of information. Whether this is business or a personal trip, people can look forward to easier means of checking out travel schedules with these new first-ever interactive widgets courtesy of WidgetBucks.

“We fundamentally believe that advertising should be more customizable, personal, engaging, and more measurable for publishers and advertisers,” said Matt Hulett, chairman and CEO of Mpire and WidgetBucks. “Clearly, Internet consumption habits are evolving from single destination sites to a more disseminated approach. Our new ad widgets help publishers and bloggers provide this influx of visitors with relevant, monetizable content.”

WidgetBucks’ new products introduce interactive capabilities that allow consumers to immerse themselves within an advertisement. By incorporating smart and interactive applications that provide interesting snippets of real information to consumers WidgetBucks help brands have a higher level of engagement and better ROI for each ad unit. “Our publishers are telling us they want the best mix of application-style ads and performance-marketing widgets, and these two new verticals address those needs,” added Hulett.

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