Making life easier for people who frequent the web is the primary directive that most online investing companies should focus on. Thus, with widgets, a larger area of scope can be covered. People think highly of widgets but being versed on what they can do outside that of being updated and channeling through the web, widgets can be bundled with software downloads through partnership programs so that directing potential customers can be made easier.

Widget technology is indeed something that has been restricted towards people adept with technology and the web. Not all people are familiar with the various fruits of the web and this includes widgets. Widgets are a good marketing tool and to appreciate what they can do as far as online marketing is concerned, distributing them wisely like perhaps in bundled software downloads through affiliations can increase their use and the customer base as well.

The way the system works is simple and user-friendly. In short, Install IQ bundles the primary widget download with other high-demand software—like the Yahoo! Toolbar and the Weatherbug Desktop widget. If a user accepts one of these optional offers during the install, the widget marketer makes money—up to $1 in most cases. To prevent inadvertent installs, Install IQ deploys a unique download manager that allows the user to pause or cancel at any time.

The intelligence inside W3i’s unique installation system continues to impress by allowing for customization, optimization, and suppression. Marketers can leverage their brand equity throughout the entire installation process with images and text. The bundled software offered during installation can be optimized for target marketing. And if the software is already installed on the user’s desktop, Install IQ suppresses the offer and suggests an alternative download. Finally, in an age when best practices in privacy on the Web are carefully monitored, Install IQ holds up under scrutiny by being the first installation system to receive certification in the TRUSTe Trusted Download program.

Source

Leave a Comment Leave a Comment