Facebook Statistics show that it has more than 800 million active users and at least half of these active users log on in any given day.  With an average count of 130 friends per user, we can just imagine the far reaching implications of these numbers as applied to personal and business lives.  For a site that did not even register among the top ten barely four years ago, it is now the most used social networking service worldwide.

Aside from being good for the site itself, the popularity of Facebook can be harnessed towards the good of its user as well.  The use of social media is inescapable and it is a mistake not to use its features where they are applicable.  The provided platform is not merely confined to finding friends but allows for the performance of other activities such as searching for information, playing games, or finding the best deals and offers. 

A Facebook user soon finds out for himself the influence wielded by a comment or preference expressed through the site.  A single commending remark for a product or service can have as much effect as a single derogatory remark.  At this time and age, anything that goes viral has the potential to either build or destroy personalities,products, and businesses in the shortest time possible. 

The statistical numbers are still growing and so are the implications.  As the Nielsen’s Social Media Report indicates, Facebook has three times the audience share of its closest competitor representing almost 70% reach of active Internet users in the US.  Depending on one’s main goal in using social media, Facebook represents unlimited possibilities, at least until competition has not caught up with it.

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