Reciprocal commenting has been used by many blogs to increase their online activity. It is based on the premise that a favorable comment or the mere act of commenting would merit a response through another’s comments. Displaying comments of readers after blog posts provide a semblance of audience participation and therefore implies activity.
Incoming comments may mean increased traffic. It is highly possible that a percentage of reciprocal commenters may develop into regular readers and
followers. Of course, this is not assured.
Commenting of this nature also hopes to form a more permanent relationship than a casual commenting agreement. It does open a venue for this although long-term success would largely depend on the contents of the site. If there is nothing in the site that could sustain long-term interest, then regular readership may be a long shot.
Differences in interests, tastes, and views between a blogger and the target regular audience may make it impossible for permanent following to occur. This is of course except when commenting is largely based on contradicting stands. If this is the case, then a lively exchange of ideas can be expected.
Given the expected benefits of reciprocal commenting, there are also risks associated with the practice. Aside from the possibility of having a comment burnout because of the “required” back comments, it also opens up opportunities for spammers and plain troublemakers to do their thing. This has prompted many sites to opt for the off-comment option. However, choosing this option closes the chance of hearing valid feedbacks from readers. Relevant comments can enrich a site tremendously if bloggers are able to react accordingly to well-founded views and opinions.